Upload a photo at the wrong size and the platform crops it for you, often cutting off heads, text or your logo. These are the recommended sizes for each platform, with the shape (aspect ratio) that matters most.
The cheat sheet
| Platform and image | Size (pixels) | Shape |
|---|---|---|
| Instagram square post | 1080 × 1080 | 1:1 |
| Instagram portrait post | 1080 × 1350 | 4:5 |
| Instagram, Facebook and TikTok story or reel | 1080 × 1920 | 9:16 |
| Facebook shared image / link preview | 1200 × 630 | 1.91:1 |
| Facebook cover photo | 851 × 315 | 2.7:1 |
| X (Twitter) post image | 1600 × 900 | 16:9 |
| X header | 1500 × 500 | 3:1 |
| LinkedIn post image | 1200 × 627 | 1.91:1 |
| LinkedIn profile banner | 1584 × 396 | 4:1 |
| YouTube thumbnail | 1280 × 720 | 16:9 |
| YouTube channel banner | 2560 × 1440 | 16:9 |
| Pinterest pin | 1000 × 1500 | 2:3 |
| Profile pictures (most platforms) | 400 × 400 or larger | 1:1, shown as a circle |
Platforms adjust their layouts from time to time, but these sizes have been stable and display well everywhere they're used.
The shape matters more than the size
If your image has the right shape, the platform can scale it up or down without cropping. A 2160 × 2700 photo works as an Instagram portrait post because it's still 4:5. Larger images are fine, as long as the file is under the upload limit.
Keep important things in the middle
- Stories and reels cover the top and bottom with buttons and captions; keep text away from the top 250 and bottom 250 pixels.
- Profile pictures are shown as circles, so the corners are cut off.
- Banners and covers are cropped differently on phones and computers; keep text in the center.
How to resize a photo for social media
The social media image resizer has all of these sizes built in. Choose “Fill and crop” and click the part of the photo to keep in the middle, or “Fit with blurred background” to keep the whole photo, a popular look for posting landscape photos as stories.
Making a thumbnail with a caption? Add it with Add Text to Image.