Tips for titles and descriptions that get clicks
- Match the search: use the words people actually search for, near the start of the title.
- Be specific: “Mortgage calculator with taxes and PMI” beats “Mortgage tool”.
- Make every page unique: duplicate titles and descriptions confuse search engines.
- Write for people: the description is an ad for your page. Say what the visitor gets.
After publishing, test your share preview with Facebook's Sharing Debugger or LinkedIn's Post Inspector, which also clear their caches. Need icons too? Use the favicon generator.
