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How to make a vertical video for Reels, TikTok and Shorts

The right sizes for each app, cropping vs fitting a landscape video, safe zones for text, and tips for filming vertically.

4 min read

Instagram Reels, TikTok, YouTube Shorts and Stories are all designed for vertical video. A landscape video uploaded there shows up small, with big black bars, and gets fewer views. Here's how to turn it into a proper vertical video.

The sizes to use

WhereShapeSize in pixels
Reels, TikTok, Shorts, Stories9:16 (vertical)1080 × 1920
Instagram and Facebook feed4:5 (portrait) or 1:1 (square)1080 × 1350 or 1080 × 1080
YouTube, websites, TV16:9 (landscape)1920 × 1080

Option 1: crop to vertical

Cropping keeps a vertical slice of your video, usually the person or subject in the middle. It fills the whole phone screen, which looks best. With the Crop Video tool, choose 9:16, drag the box onto the subject, play the video to check they stay inside it, and save.

This works well for one person talking, a product, or anything that stays in one place. It doesn't work when the action moves across the whole frame.

Option 2: fit with bars

If you need the whole frame, keep the video landscape and put it in a vertical frame with bars above and below. With Merge Videos, choose the vertical 1080 × 1920 size and “Fit”, which also lets you join several clips into one Reel. Use the empty space for a title or captions.

Keep important things in the safe zone

Apps put the username, caption, music and buttons over the bottom and right edges of vertical videos. Keep faces, text and subtitles away from roughly the bottom fifth and the right-hand edge of the frame.

Next time, film vertically

The best vertical video is filmed vertically. Hold your phone upright, keep the subject in the middle third of the screen, and leave a little space above their head. If a video comes out sideways, fix it with Rotate Video.

Finish it off