ZYBERMART
ZYBERMART

UTM Link Builder

Add UTM parameters to links so you can see which campaigns, newsletters and posts bring visitors in your analytics.

Where the traffic comes from: google, newsletter, facebook
The channel type: email, social, cpc, print
Paid search keywords
Tells apart links in the same campaign, e.g. header-button

Your campaign URL

UTM naming conventions that keep reports clean

  • Pick a standard list of sources and mediums and stick to it across your team.
  • Use lowercase and hyphens: spring-sale-2026, not Spring Sale 2026.
  • Use standard mediums such as email, social, cpc, referral and display, so Google Analytics groups your channels correctly.
  • Keep a spreadsheet of the links you create, so you remember what each campaign was.

Long campaign URLs look messy in print. Turn the link into a scannable code with the QR code generator.

Frequently asked questions

What are UTM parameters?

UTM parameters are tags added to the end of a link, such as ?utm_source=newsletter&utm_medium=email. Analytics tools like Google Analytics read them to show which campaigns and channels sent each visitor.

Which UTM parameters are required?

utm_source (where the traffic comes from, such as google or newsletter), utm_medium (the type of channel, such as email or cpc) and utm_campaign (the campaign name) are the essential three. utm_term and utm_content are optional.

Should UTM values be lowercase?

Yes. Analytics treats Facebook and facebook as different sources, which splits your reports. This builder converts values to lowercase and replaces spaces with hyphens so they stay consistent.

Should I use UTM links on my own website?

No. Only use them on links pointing to your site from elsewhere, such as ads, emails and social posts. UTM links between your own pages restart the visitor's session and break attribution.

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