What makes a good slug
- Short and descriptive: 3 to 5 words that say what the page is about.
- Lowercase with hyphens:
/blog/coffee-makers, not/Blog/Coffee_Makers. - No dates unless needed: a slug without a year can stay the same when you update the page.
- Don't change it later: if you must, add a 301 redirect from the old address.
Track campaign links to these pages with the UTM builder.