Turn a title into a clean, readable URL slug, with accents converted and optional stop-word removal.
/blog/coffee-makers, not /Blog/Coffee_Makers.Track campaign links to these pages with the UTM builder.
The slug is the readable part of a web address that identifies a page, such as how-to-make-coffee in example.com/blog/how-to-make-coffee. Good slugs are short, lowercase and use hyphens between words.
Use hyphens. Google treats hyphens as word separators, but may read words joined by underscores as one word. Hyphens are also easier to read in links.
It's optional. Removing them makes slugs shorter, like best-coffee-makers instead of the-best-coffee-makers-for-the-home. Keep them when the slug would otherwise lose meaning.
Accented letters are converted to plain letters (é → e, ß → ss, ø → o). Characters with no Latin equivalent, such as Chinese or Arabic, are removed when “Latin letters only” is on, or kept as they are when it's off.