Convert JPG, PNG and GIF images to WEBP for smaller, faster-loading files, with adjustable quality.
Smaller images make pages load faster, which visitors notice and Google's page experience signals reward. WEBP supports both photo-style (lossy) and transparent images, so it can replace most JPG and PNG files. To convert back, use WEBP to PNG.
Usually 25–35% smaller than JPG at the same visual quality, and often much smaller than PNG for photos. Results depend on the image; the size before and after is shown for every file.
Yes. Transparent areas in PNG and GIF images stay transparent in the WEBP file.
All current web browsers do, including Safari on iPhone and Mac. Some older desktop programs and print services still expect JPG or PNG, so keep the original if you'll need it there.
80% is a good balance for photos on websites. Use 90% or more for images with fine text or sharp lines, and 60–70% when file size matters most.